#Act4 FarmAnimals New report on the hidden costs of meat consumption in Italy reveals the environmental and health impacts which fell on society. If we were to include the hidden costs, one kilogram of beef would cost on average 19 euro more. What’s the real cost of meat? New Italian report sheds light on the 36.6 billion euro bill, in terms of damage to the environment and to the health of consumers 19 April 2021 LAV Press Release