The no-meat, no-dairy regime is now a household name.

Natalie Portman is vegan. Ellen Degeneres is vegan. So is Madonna, and Jay-Z and Beyoncé once tried it for three weeks.

There’s little doubt that veganism is increasing in popularity. And, just like many social movements in history, brands are looking for ways to meet the trend head-on.

In this post, we’re going to look at what might have caused this rise in vegan coverage online, and especially at its prominence on social media. Plus, we’ll talk about what marketers can learn from these social media trends.

To begin, let’s see just how large this rise has been.

Prefer watching over reading? We’ve done a webinar on this exact topic. Watch on demand here.

The vegans are taking over

What was once a fringe movement has become so mainstream that big brands have been forced to create new products. Of course, companies have always been eager to jump on new trends. But unlike other recent food movements, veganism isn’t seen as just a passing fad.