These pictures are composed of as many pixels as there are animals still alive in these species
11 September 2019
A brilliant 2008 campaign by World Wildlife Fund (WWF) has been resurfacing thanks to a recent reddit post going viral.
The campaign, called WWF Japan – Population by pixel, was created by the agency Hakuhodo C&D / Tokyo.
The brains behind it were creative directors Nami Hoshino, Yoshiyuki Mikami, and designer Kazuhiro Mochizuki. Inspired by their work, Imgurian JJSmooth44 made a follow-up to their project and it’s just as powerful as the original.
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