The European Union has allocated around €71.5m in the past three years on programmes promoting European meat - raising questions about such spending's compatibility with the bloc's stated climate ambitions.

Meat and dairy are emissions-intensive when compared to vegetables and fruit, with carnivore diets leading to roughly double the amount of a vegetarian's greenhouse gas emissions.

Considering the EU's parallel commitments to combat climate change, it seems counter-productive that the EU is promoting food products that are among the most damaging to the climate.

One of the EU co-financed programmes is "What a Wonderful Beef", which is promoting Spanish beef in Hong Kong, Saudi Arabia, United Arab Emirates, and Vietnam.