The decision was based on evidence that ivory purchased on Yahoo! was being exported illegally to China, according to inside sources. It comes on the last day of the global wildlife trade conference in Geneva where Japan’s domestic ivory market has been in the spotlight with a growing chorus of countries calling for its immediate closure.

“This is great news for elephants,” said Danielle Grabiel, Wildlife Team Lead for the Washington, DC and London, UK based Environmental Investigation Agency (EIA). “Yahoo has recognized what the Government of Japan still denies: Japan’s legal domestic ivory market contributes to illegal trade and the only solution is to shut down sales of ivory in the country.”