The raw videos of animal rights organizations like L214 have a lot to do with it. Just last week, the association published a video of a rabbit farm in Deux-Sèvres, crammed into small wire cages not far from drugs that are sometimes out of date.

The associations do not give up and keep the pressure on all the actors of the sector. Among them, the large distribution, which is slowly starting to engage. There is a lot of room for improvement: according to a ranking carried out each year by several international NGOs, multinationals in the food industry, French brands are at the bottom of the list. The worst student is Leclerc, among the last in the ranking, in the "No proof of engagement in the agenda" category.