Retail sales of meat alternatives increased significantly in March

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Retail sales of meat alternatives increased significantly in March

8 April 2020
News
While some shoppers have shared photos of empty meat cases next to fully-stocked shelves of plant-based meat on social media, the latest Nielsen data suggests that retail sales of meat alternatives increased significantly in March alongside their animal-based counterparts. However, brands that have focused on foodservice face significant near-term challenges.

According to Nielsen data tracking dollar sales in US food retail (total food - all outlets combined excluding c-stores), sales of fresh meat alternatives were already growing at 158.3% year-on-year in the week ending February 29 (i.e. just before shoppers started 'surge' buying). 

However, sales rose dramatically thereafter, with year-on-year growth peaking in the week to March 21, mirroring what we've seen in many other categories.