"Don't be afraid of change for the better!" - conversation by Frisco.pl, the first shopping network that withdrew the eggs of the "three"

In 2017, Frisco.pl, an on-line Warsaw supermarket, decided that caged eggs will disappear from the store's offer. The planned date of the final completion of this process was set for 2025. The ambitious plan was implemented much earlier, because already in 2019 and thus Frisco.pl is the first supermarket in Poland that sends "threes" to the past.

Tomasz Michalski, commercial director, talks about how it happened that the company decided to withdraw the "three" so quickly, about the future of cage farming, consumer decisions and corporate social responsibility