It’s the latest alternative food product to take a bite out of the $13.7 billion plant-based industry following the growing popularity of lab-grown “meat” brands like Beyond Meat BYND, -9.16% and Impossible Foods. 

Good Catch uses legumes, beans and algae to mimic the flavor and texture of real tuna, and it’s packaged in pouches instead of cans. The product has been two years in the making, said co-founder Chad Sarno.

There is a catch. Good Catch sells its 3.3-ounce alternative tuna packets for $5.99 available nationwide. A 5-ounce can of tuna costs $1.50 to $1.67 for varieties like Chicken of the Sea and Bumble Bee.

“In terms of texture, that was probably the biggest feat. Diversifying the proteins enabled us to create the texture with six different beans,” Sarno told MarketWatch. 

Another selling point: The fragrance — or lack thereof. Canned tuna’s pungent odor is said to be one reason why sales have sunk in recent years. 

Some people don’t want to eat it tuna in public plac