The petition seeks to ban the export of live animals to countries with lower animal welfare, transport and slaughter standards than New Zealand. SAFE launched the petition following an ABC News exposé in April that showed New Zealand and Australian cows suffering in Sri Lanka two years after they were exported by live export corporation Wellard Limited.

SAFE will be symbolically representing the 7,500 day-old chicks that are exported every day, and the thousands of cows exported from New Zealand in the past month.