The new nation-wide voluntary labeling system for products of animal origin will be covering four basic principles; breeding method, indication of cages usage in production, introduction of (at least) 3 levels for each species, clear and understandable language. 

The initiative was born from the need to provide correct and clear information to conscious consumers and to support Italian breeders who respect high animal welfare standards while offering other breeders clear factors for improvement. They are currently deprived of the possibility to recognized as such by the consumers.

For now CIWF Italy and Legambiente have developed and proposed a series of criteria for labeling according to the pig breeding method. 

Different breeding methods correspond to different animal welfare potentials depending on how much the animals are guaranteed the opportunity to express their natural behaviors.