The labelling, similar to Lidl’s egg packaging, features simple information on farming systems. It breaks them down into: Indoor; British Indoor; British Indoor+; British Free Range; and British Organic.

Lidl said it had introduced this packaging in response to customer research, which found that 71% of consumers demanded retailers become more transparent with the information displayed.

The trial will be introduced across Lidl’s fresh chicken products before being potentially rolled out for other meat products.

Ryan McDonnell, chief commercial officer of Lidl GB, said: “To ensure that we are continuing to make good food accessible for all households, it’s important that we offer customers quality meat products that are from a range of different farming systems. In addition to working with trusted partners, to give our customers the confidence that welfare standards are being maintained, we feel it’s important to provide them with very clear, objective information about how the meat was produced to enable them to make an informed purchase decision. ​