Have you met Dyrevernalliansen?

Have you met Dyrevernalliansen?

11 October 2022
Every month, we interview one of our member organisations about their work, main battles and achievements for animals. This month we are pleased to interview Anton Krag, Dyrevernalliansen’s CEO.

 Tell us about your organisation?

At Dyrevernalliansen we help the animals who need it most. We focus on animals in intensive production, involving many animals and a high degree of suffering. In short we help farmed mammals (cows, pigs and sheep), farmed birds (chickens and turkeys), farmed fish (mainly salmon), as well as animals involved in experiments. We are proud to have contributed significantly to a ban on fur farming in Norway – previously one of the world’s largest breeders of mink and fox.

Dyrevernalliansen is an NGO with a solid scientific approach, and long-term commitment. Our staff of 20 dedicated professionals are goal oriented, and we always choose cooperation before confrontation whenever possible. Most of our work is focused on political and corporate advocacy. In addition, we also provide information on animal welfare for consumers.

 In which countries do you work?

Dyrevernalliansen campaigns mainly at the national level and is based in Oslo, Norway. We work internationally with several organisations and initiatives.

 Tell us more about you and your role?

My childhood passion for animals led me to become a zoologist, which proved useful when I co-founded Dyrevernalliansen in 2001. Fortunately, my many competent colleagues now far exceed my limited scientific knowledge. As CEO, my current role is to ensure that Dyrevernalliansen continues to help the animals that need it most - in the most powerful and effective way possible.

Anton Krag, Dyrevernalliansen's CEO
Anton Krag, Dyrevernalliansen's CEO

 When and why did you join Eurogroup for Animals?

We have been proud members of Eurogroup for Animals since 2014.

 What are your organisations main achievements?

Our main victory so far this year was ensuring a slower growing breed, more space and daylight for nearly 20% of Norwegian broiler chickens. Following close collaboration with Dyrevernalliansen, a major Norwegian broiler chicken producer became the first industrial scale producer worldwide to fulfil the European Chicken Commitment standards.

 How can people support you?

  • The Norwegian public can download our app “Dyrevennlig” – a guide for being an animal friendly shopper.
  • Norwegian speakers can help more animals by becoming a member.
  • English speakers can read about some of Dyrevernalliansens achievements.
  • If, after reading about our work for animals, you have questions or are interested in donating, please feel free to contact me at anton@dyrevern.no

 Words to live by?

It is the greatest of all mistakes to do nothing because you can only do a little. » - Sydney Smith