In response to the flagrant ignoring of animal welfare by the Subway network, the campaign aims to urge the network to reduce the suffering of broiler chickens by introducing a higher welfare standard.

Why Subway?
Subway is currently one of the world's largest fast food chains. It has over 42,000 restaurants around the world. Such a huge company should care not only the profits generated from the sale of products, but also the welfare of animals, whose meat he uses in his sandwiches. It is part of the company's ethical responsibility. In the US and Canada, Subway has already committed to improving chicken welfare. We believe that he should take responsibility for this in Europe as well.