But would it work? Has it been considered elsewhere in Europe? And could there be other reasons to change consumer behaviour when it comes to meat?

It’s a big deal in a country where meat matters. The average German eats 80 kilograms of meat per year, according to the UN Food and Agriculture Organisation (FAO) — twice the global average. (The U.S. is highest.)

Who proposed a higher meat tax in Germany?

The idea originally came from the German Animal Protection Association, which suggested a levy in order to pay for better animal husbandry.

"Meat and other animal products are too cheap and sometimes sold at low prices, so animal welfare is not possible, and price pressures are forcing farmers to keep more animals in ever smaller spaces,” the association’s president, Thomas Schröder, told Euronews.