German study reveals plant-based and cell-based alternatives could reach 60% of market share by 2040
According to this, vegetable products and artificial meat could already have a market share of 28 percent by 2030.
The meat industry must prepare for a major change in the coming years. At least that is what a current survey by the management consultancy A.T. Kearney ahead, for which experts and companies worldwide were interviewed and which is available to SPIEGEL.
Accordingly, sales of vegan imitation meat and artificial meat could grow explosively in the next few years - at the expense of conventional meat consumption.
According to the study, the market share of meat substitutes from plants and meat from cell cultures is expected to grow to 28 percent of the entire meat market by 2030. That would correspond to sales of almost $ 400 billion. In 2040, the market share of meat alternatives could even be 60 percent.