This project is a part of the long-term campaign “I am on the side of animals!”, which supports the ambition to submit a bill to the parliament that would ban fur farming in Estonia.

The campaign includes fashion designers Reet Aus, Margaret Kodusaar, Kalle Aasamäe, Kätlin Kikkas, Perit Muuga, Marilin Sikkal, Tiiu Roosma and Kadri Vahe. The author of the photos is Juta Kübarsepp, designs are made by Tõnis Aaliste.

All the fashion designers, who stood up in the campaign, also joined the international Fur Free Retailer program, in which the participating designers, fashion houses, clothing chains and stores do not produce or sell products made of real fur.

By establishing fur free principles, the Estonian fashion designers join famous high-end brands and store chains such as Armani, Hugo Boss, Tommy Hilfiger, Calvin Klein, Stella McCartney, H&M, Esprit, Lindex, Etnies, O’Neill and others. Altogether about 300 companies across the world have joined the program.

In 2014, a national petition to ban fur farms in Estonia gathered more than 10,000 signatures from the citizens of Estonia. At the end of 2014, Loomus took the signatures and the corresponding memorandum to Riigikogu, the parliament of Estonia. After numerous public discussions and analyses, the Rural Affairs Committee that was supposed to decide the fate of fur farms in September this year, has decided to postpone the decision and ask for an opinion from the government of Estonia.

An international petition to ban fur farms in Estonia has already gathered more than 28,000 signatures.
Sign here.