"The company immediately proved to be very willing to establish a dialogue with us. To obtain this responsible commitment from them, all we had to do was to show them evidence of the cruelties inflicted on adult and baby kangaroos - stated Simone Pavesi, the person in charge of LAV’s Animal Free Fashion initiative - In a press release issued this week, Diadora announced its commitment to manufacturing kangaroo-free products from the end of 2020. The decision to stop using kangaroo skins, which are commonly employed in the sportswear industry, is a further step forward taken by the company towards mitigating the environmental impact of its business. It is a decision that confirms Diadora’s commitment to a responsible and sustainable development”.

In Europe, Italy is the leading importer of kangaroo skins (over 2 million from 2012 to 2015). These skins are primarily used in the sportswear industry to manufacture soccer shoes and motorcycling suits, but they are also used by renowned brands to produce high-end footwear and accessories.