Cultured meat pet food startup "Because Animals" wins Purina Prize

#Act4
FarmAnimals

Cultured meat pet food startup "Because Animals" wins Purina Prize

3 February 2020
News
The Because Animals’ science team is working to bring cultured meat pet food to market by 2021, and this recent success will give the company an edge towards breaking into the highly competitive $70 billion U.S. pet care industry.

Pet food giant Purina has awarded Because Animals, a Canadian pet food company making cultured meat for animals in order to avoid slaughter and suffering of other animals, as a winner of the Pet Care Innovation Prize. The prize is awarded to five startups each year working on innovative solutions to problems in the pet industry.

The Purina prize, previously awarded to cellular agriculture specialists Bond Pet Foods, comprises $10,000 and the opportunity for business mentorship to help them grow in the industry, as well as participation in a pet care business accelerator boot camp in Purina’s hometown of St. Louis, MO.