Etsy is one of the few major companies without a fur free policy in place, and ADI is urging the online marketplace to step away from the cruel fur trade and banish real fur sales from its global site. 

Ricky Gervais: “When you buy real fur, you’re basically saying ‘I’m okay with defenseless animals being trapped in the wild or kept in hideous conditions and then killed.’ But it’s not okay. It’s disgusting and unnecessary. Please don’t buy real fur.”

Joaquin Phoenix: “From the moment they are born until their deaths, animals farmed for their fur suffer. There’s no excuse for this cruelty, so please choose compassion and together let’s end this terrible trade.”

Intensively farmed in barren, cramped, filthy conditions, animals reared and killed for their fur are deprived of their natural lives, the lifelong stress, deprivation, and extreme confinement causing both psychological and physical harm. 

ADI’s investigation of a fur farm in Poland, one of Europe’s largest producers, captures a rare insight into the industry, which kills more than 100 million animals a year worldwide. The short film “A LIFETIME” documents the lives of two sibling foxes who were born, lived, and then killed at the farm when they were just seven months old; while “NEVER HUMANE” demolishes industry claims that killing is quick, efficient and humane.