The Olympic athlete locked himself in a cage on rue Neuve in Brussels to protest against the conditions of breeding more than 300 million animals in Europe. Kevin Borlée is the ambassador for the GAIA summer tour. From 25 July to 16 August, the association will stop over in 12 cities across the country on the theme of the campaign "Exit the Cages", a European citizen initiative aimed at banning cage farming in Europe. Present in Brussels and soon in Wallonia, GAIA volunteers aim to exceed the threshold of 1.3 million signatures before the end of the summer.