Method-of-Production Labelling: The Way Forward to Sustainable Trade

Trade & Animal Welfare

Method-of-Production Labelling: The Way Forward to Sustainable Trade

Policy Briefing

As a result of the proliferation of industrial farm animal production on the one hand and growing global crises such as climate change and antimicrobial resistance on the other, food sustainability – including animal welfare – has become an increasingly important item on a long list of pressing concerns for people around the world. With over half of EU citizens expressing willingness to pay more for high welfare, and therefore more sustainable products, a mandatory ‘method-of-production’ label on the farming of animals used for food could enable consumers to make informed purchasing decisions. This policy brief explores the characteristics of an optimal method-of-production labelling system.