The illusion of choice: Why someone already decided what you will eat for lunch
A new report by the 'Put Change on the Menu' coalition (Eurogroup for Animals, the European Public Health Alliance and the European Consumer Organisation).
There's growing evidence that our food choices are shaped by the ‘food environments’ we navigate in.* Most people, however, do not realise the extent to which our eating habits are steered by powerful influences in our everyday lives, from the food ads that are pushed in front of us to the 'promos' and discounts on offer at our local supermarkets.
Unfortunately, today’s food environments largely steer us towards diets which are not in-line with healthy eating recommendations, high animal welfare standards, or the European Commission's vision for sustainable food and farming.
This report takes a look at the critical role of food environments in encouraging citizens to shift to healthy, more plant-based diets with ‘less and better’ animal source foods, and argues why these environments should be a critical consideration when the Commission works on its Framework for Sustainable Food Systems legislation this autumn (2023). It was launched at an event on July 28 - watch the recording here: https://www.youtube.com/watch?v=0Jrtx_mbUk8
* Food environments are the “physical, economic, political and socio-cultural context in which consumers engage with the food system to make their decisions about acquiring, preparing and consuming food”. (Source: HLPE ‘Nutrition and food systems’ report)