Photo: ©World Animal Protection
KFC (UK and Ireland, Germany, Netherlands, Belgium and Sweden) will be signing up to the European Chicken Commitment (ECC) in full.
The move commits the world’s second-largest restaurant chain to improving the lives of all chickens within their supply chain by 2026. KFC will be working very closely with suppliers and several non-governmental organisations, including World Animal Protection – which ran a targeted campaign, Change for Chickens, to persuade the chain to sign – and Compassion in World Farming.
By signing, the company has committed to investing in environmental enrichment including perches, pecking objects and natural daylight, and the biggest step – a commitment towards only purchasing slower-growing, higher-welfare breeds. These measures are an important first step towards improving the lives of broiler chickens across the EU.
“It’s great news that a such a massive brand as KFC has committed to raising the bar for broiler chickens,” said Reineke Hameleers, Director of Eurogroup for Animals. “This will alleviate the suffering of millions of animals, and hopefully motivate other fast food chains to follow suit.”
The ECC is an initiative involving a large coalition of European animal protection groups, including Eurogroup for Animals. It aims to address the inhumane conditions that predominate in the intensive, large-scale production of chicken meat.
Marks & Spencer was the first retailer to sign up to the ECC, and other major brands that have signed up since are Nestlé, Unilever and Danone.
Francesca Porta | Farm Animals Programme Officer