The Norwegian Animal Protection Alliance (Dyrevernalliansen) launches the first Animal Protection Label for food in Norway, dedicated to improve the lives of farm animals.
Today the Norwegian Animal Protection Alliance (Dyrevernalliansen) has launched the first Animal Protection Label for food, guaranteeing highest levels of welfare to farm animals. Participating farmers and companies have to sign a contract, and accept announced and unannounced inspections by a third party control agency at least once a year. They are required to pay for the inspections, as well as an annual fee to run the scheme on a non-profit basis.
The Animal Protection Label has been developed starting from 2017. All three major Norwegian supermarket chains were asked to contribute financially to the establishment of the label, and to participate in establishing the standard criteria. Rema 1000 has so far contributed NOK 5,5 million, and committed to contributing another NOK 2 million by the end of January 2019 and NOK 1 million by the end of 2020. NorgesGruppen declined the request, and Coop never responded. So far, Hovelsrud farm’s meat chickens and Grøndalen farm’s creme fraiche “Nýr” have received the Animal Protection Label. Additionally, Stange chicken farms have an intentional agreement with the Animal Protection Label, and plan to label their products in the next few months.
The Norwegian organisation encourages consumers to buy less animal products and to pay a little more for better welfare when they do. After developing standard criteria for meat chickens and dairy cattle, in the next years the Norwegian Animal Protection Alliance will work on introducing standard criteria for laying hens, pigs, turkey and Atlantic salmon in aquaculture.