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Consumer concerns

Business benefits

Industry Standards

Eurogroup Standards

A market opportunity

INDUSTRY STANDARDS

Although the EU has introduced minimum standards relating to the care and treatment for certain farm animals (pigs, calves, laying hens), there are still many unregulated areas of livestock farming which cause suffering to million of animals. Even when standards exist they are often not strict enough to promote good animal welfare.

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Industry and consumers leading change

Many food producers are not waiting for legislation to bring about mandatory changes in production methods. They are introducing their own strict standards in response to consumer demand. This is highlighted by the industry's response to consumer demand for eggs reared in high welfare systems.

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Business testimonies

"Freedom Food is the only Farm assurance scheme based solely on animal welfare...

"NEULAND was founded in 1988 by five NGOs (animal welfare, environmental, agriculture, third world an consumer) and has been established as for an independent quality meat programme characterized by its own label...

"Label Rouge traditional free range poultry are issued from rustic slow-growing breeds...

"McDonald's is a well-know brand, serving millions of customers every day...

NEW PUBLICATION

Responsible retailing (Oct. 07)

See the related press release and briefing

ADDITIONAL INFORMATION

Freedom Food (UK)

Neuland Scheme (Germany)

Label Rouge meat chicken (France)

McDonalds Europe